You need people who interpret things differently so when you give them a brief you don’t get back an obvious, standard or literal answer. You need someone who thinks laterally and therefore comes up with something totally unexpected but still gets to the core of a brief and answers it directly. You need someone who creates engaging memorable adverts.
You need me.
I’m inviting you to ‘see what I see’. To see how I interpret the world differently.
Laura Rooney Art director 087 75 96189
This was inspired by an eccentric homeless man who sits on a lane off Baggot Street. I once saw him shouting at an old man smoking a pipe saying “Elementary my dear Watson ELEMENTRY! Bahahaha!”.
Rather than using actual homeless people to do this shot I used a friend with alot of character. The rain was threatening to pour down for most of the shoot but luckily it held off. We were also lucky because just as we finished the very last shot we had an encounter with a crazy lady.
She was a sixty year old lady maybe an old head mistress, clearly used to having control over people. She stood in the middle of the road shouting at us
Angry lady: What do you think you are doing?!!?
Me: We’re shooting a film for a project
Angry lady: Why are you doing it there?
Me: Because it’s a good location
Angry lady: Do you know who lives behind that wall? (It was a 10 ft wall, public property as far as I was concerned)
Me: No
Angry Lady: We have enough people like you around here! Go and don’t come back!… GO ON!
She slowly walked past, staring at us with intense crazy eyes.
Who knew filming two people innocently eating ice cream could get such a reaction.
This shot was totally off the cuff. After shooting the film there was some torrential rain. We were inside just looking out at the small rivers pouring down the street.
It sparked an idea.
I told Rory to get the camera, whipped off my shoes and pants, shouted up to Sean in the shower “I have an idea! I need Shampoo!” and got a shampoo bottle thrown at me. There happened to be a rubber duck in the room grabbed that and was ready in 30 seconds to shoot. When rain is that heavy you know you only have a couple of minutes before it stops. We ran outside, found a good spot, sat in the puddle and I started to shower.
Luckily there wasn’t many people around. However one girl was bent over in stitches laughing. Funnily enough this was all shot beside the mental hospital on Rathgar road in Phibsborough.
Project: Weightlessness
‘It’s not about understanding the science of why we stay attached to the earth, it’s about capturing a fleeting moment of transcendence’.
